Analytics in raw data format

Besides the pre-event and in-event analytics, EventX also provide raw data event analytics for event organiser. Please request the raw data report from your project manager (Raw data report is only available for Virtual Event & Expo user).

Definition

1. Page view

• A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

2. Page ping

• The tab is in focus and with user activities like cursor moving, scroll within the timeframe
• The tracking event is being fired for every 10 sec

3. Duration

• The stay duration is calculated by the # of page ping * 10 sec. If the attendee stay less than 10 sec, e.g. they visit schedule page immediate after they visit lobby and their stay time less than 10 sec, their stay duration will not be recorded.
• Measurement of the login and logout time of an attendee will based on:
  • First login time of an attendee represented by the data field "attended_at"
  • Last activity time of an attendee under the page view represents an attendee stop all actions in the platform, ie the logout time. The page view activity data can retrieve from the raw data report.

List of trackable items and definition

Categories	Event_type	Definition
Global	page view	Fired when user visited the page URL
Global	page ping	The tab is in focus and with user activities like cursor moving, scroll within the timeframe. The tracking event is being fired for every 10 sec
Global	nav_custom_item_clicked	User clicked the custom page items in the top navigation bar
Webinar Details page	stay	User staying time in webinar session - It is specific to cater the scenario that users watching webinar session without other activities that cannot be handled by pp - The tracking event is being fired for every 60 sec
Webinar Details page	hand_raised	User raised hand during the webinar session
Lobby	banner_video_play_clicked	User clicked to play the banner video in Lobby design
Lobby	banner_video_pause_clicked	User clicked to pause the banner video in Lobby design
Lobby	banner_link_clicked	User clicked the link in the Lobby design
Lobby	banner_image_clicked	User clicked the image in the Lobby design
Booth Details page	entered	User entered the booth details page
Booth Details page - Booth Design	design_video_play_clicked	User clicked to play the banner video in Booth design
Booth Details page - Booth Design	design_video_pause_clicked	User clicked to pause the banner video in Booth design
Booth Details page - Booth Design	design_link_clicked	User clicked the link in the Booth design
Booth Details page - Booth Design	design_image_clicked	User clicked the image in the Booth design
Booth Details page	content_file_download_clicked	User clicked to download a file in the Booth content
Booth Details page	content_video_play_clicked	User clicked to play a video in the Booth content
Booth Details page	content_video_pause_clicked	User clicked to pause a video in the Booth content
Booth Details page	representative_dm_clicked	User clicked to initiate a direct message chat with the Booth Exhibitor/Representative
Booth Details page	chat_table_joined	User clicked to join a video chat table
Product Details page	detail_video_play_clicked	User clicked to play the videos in the Featured Images/Videos part
Product Details page	detail_video_pause_clicked	User clicked to paused the videos in the Featured Images/Videos part
Product Details page	detail_media_thumbnail_clicked	User clicked the images in the Featured Images/Videos part
Product Details page	detail_file_download_clicked	User clicked to download a file in the Downloadable Files
Direct Message	dm_file_upload_clicked	User click file upload button
Direct Message	dm_file_upload_sent	User send the files

Sample attendee footprint

Sample report for booth

Remarks: The above report will be compiled by pivot table from raw data by the orgainiser.