About Email Statistics

Track your email broadcast performance and follow up with your recipients based on their action. 

With the email statistics, it is easy to know the delivery rate and open rate of your email broadcast. You can quickly do follow up within a campaign with your recipients. 

View Email Statistics 

To view statistics for an individual email campaign, navigate to "Email/ SMS" in Broadcast. Click "Statistic" icon next to the email broadcast you want to work with. 

Recipients Overview 

When you open your statistics, you can overview email statistics regarding recipients:

• Recipients: # of attendees the email broadcast was sent to.
• Delivered: # of recipients that didn't hard or soft bounce on this broadcast.
• Processing: # of recipients that the email broadcast is still sending to. 
• Bounced: # of recipients that registered as a hard or soft bounce.
• Opened: # of recipients that opened this broadcast any number of times.
• Clicked: # of recipients clicked on different links in your email
• Unsubscribe: #of recipients press the unsubscribe button, the recipients will no longer receive any event communication by EventX but they can also receive the automated Email which including automated confirmation email and payment receipt email/ payment invoice email. 
• Not opened: # of recipients that didn't open this broadcast. 
• Resent: #the record of the organiser has resent the email to the recipient

 You can click a different box to view a list of recipients with a particular status. 

Track Your Recipients' Engagement

The Recipients table shows the list of recipients you sent in the broadcast and their detailed delivery information. It helps you identify highly engaged recipients and recipients with problems to do follow up action. 

• Status: 
  • Sent: Email is successfully delivered.
  • Bounced: Email is rejected by recipient's email server.
• Opens: # of times recipient opened the email.
• Recipient Name: Name of attendee you sent the email broadcast to.
• Recipient Email: Email of attendee you sent the email broadcast to.
• Email Gateway: Email platform used to deliver the email to the recipient.
  • Default: When recipients' email domains are international ones e.g. Google, we would use default gateway.
  • China: When recipients' email domains are Chinese ones e.g. qq, we would use default gateway.
  • Note: The decision of using which gateway is automatically assigned by our system when sending. We would detect the recipients' email domain to decide which one is the best for higher delivery rate. 
• Reason for bounced:
  • Hard bounce: A permanent issue that an email cannot be delivered. Most common reasons include:
    • Recipient email address does not exist.
    • Domain name does not exist.
    • Recipient email server has completely blocked delivery
  • Soft bounce: A temporary delivery issue to an email. Most reasons include: 
    • Recipient's mailbox is full.
    • Recipient email server is down or offline.
    • Email message is too large.
  • Reject: The recipient's email server is blocking inbound mail from our server, which may be due to blacklisting. Most reasons include:
    
    • One of our sending IPs is temporarily blocked.
    • One of our sending domains is temporarily blacklisted.
    • The receiving server only accepts whitelisted senders.

Read Specific Recipient's Email Message Sent

To open the message, hoover the specific recipient record and click the eye icon:

Troubleshooting Statistics 

If you find that your broadcast results don't appear to be correct or under processing for a while, here are some things to keep in mind:

• Email delivery can sometimes take a while to send and be received by all the ISPs and incoming servers.
• Pro tip: A good email marketing practice does not recommend sending out over 100 emails per hour in a campaign. Otherwise, it is likely that recipients' email clients will treat the emails as spam. 
• Is the majority or are all of your recipients in your list at the same domain? It's possible the domain admin may be quarantining the message in their incoming spam filter. 
• Pro tip: Contact your recipients to whitelist your email domain.