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Merge tags for email

Keiko So
  • Updated

What is Merge Tag

Merge Tags is also known as Personalization or Data Tags.

Adding a Merge tag into an email allows you to customize your email to include a customer’s information (Such as: first name, company name, or any other collected data).  

 

How to add merge tag to your email

1) Go to the email editor.

2) Click "Merge Tags".

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3) List of available merge tag will show up.

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4) Click the merge tag you need and it will add to your email content.

Insert your QR Code Image/Hyperlink Merge Tag 

You can choose to insert a QR code hyperlink or a QR code image in your email. For QR code hyperlink, you can select the merge tag from "Personalized" menu. For QR image, you can add this merge tag {{{attendee_qr_code_img}}} into your email content.

The list below outlines all of the tags available to you under "Personalize" 

Label Name Merge tag name Description
Event Name {{event_name}}

Displays the event name set in the event details page.
Full Name {{attendee_name}}

Inserts your attendee's full name.
Salutation {{attendee_salutation}}

Inserts your attendee's salutation if it's available in your list.
Salutation with name {{attendee_salutation_with_name}}

Inserts your attendee's salutation with full name.
Salutation with first name {{attendee_salutation_with_first_name}}

Inserts your attendee's salutation with first name.
Salutation with last name {{attendee_salutation_with_last_name}}

Inserts your attendee's salutation with last name.
First Name {{attendee_first_name}}

Inserts your attendee's first name.
Last Name {{attendee_last_name}}

Inserts your attendee's last name.
Primary Email {{attendee_email}}

Inserts your attendee's email address.
Phone {{attendee_phone}}

Inserts your attendee's phone number.
Title {{attendee_job_title}}

Inserts your attendee's job title.
Company {{attendee_company}}

Inserts your attendee's company name.
Industry {{attendee_industry}}

Inserts your attendee's industry field name.
attendee ID {{attendee_auto_id}}

Displays the unique ID of your attendee in the event.
Custom Field: N {{attendee_custom_field_x}}
 
Displays your attendee's custom field information. N is the custom field name. X is the custom field order number generated by the system.
 
Grouping: N {{attendee_grouping_x}}
 
Displays your attendee's grouping information. N is the custom field name. X is the grouping ID generated by the system.
 
Custom Question: N {{attendee_custom_ques_x}}
 
Displays your attendee's custom question's answer. N is the custom field name. X is the custom question ID generated by the system.
 
start at {{event_start_time}}

Displays the event start time set in event details page and the format is yyyy-mm-dd h:mm.
end at {{event_end_time}}
Displays the event end time set in event details page and the format is yyyy-mm-dd h:mm.
 
place {{event_place}}

Displays the event venue set in event details page.
organizer {{event_user_name}}

Displays the event organizer name set in event details page.
[formName] public URL {{form_x_public_url}}

Inserts the URL to your registration form public registration page. X is the registration form ID generated by the system.
[formName] public link {{{form_x_public_link}}}

Inserts the hyperlink to your registration form public registration page. X is the registration form ID generated by the system.
[formName] RSVP URL {{form_x_rsvp_url}}

Inserts the URL to your registration form RSVP page for each attendee. X is the registration form ID generated by the system.
[formName] RSVP link {{{form_x_rsvp_link}}}

Inserts the hyperlink to your registration form RSVP page for each attendee. X is the registration form ID generated by the system.

 

Remarks: not all merge tags are shown in the merge tag menu in email builder.

 

Customize Your RSVP Merge Tag 

To specify certain language of registration form to be opened when guest clicks the link, you can add the following text behind your rsvp merge tag:

English: N/A

Traditional Chinese: ?locale=zh-HK

Simplified Chinese: ?locale=zh-CN

Japanese: ?locale=jp

Korean: ?locale=ko

For example, if you want your guest to click the button and open the RSVP form in Simplified Chinese, you can add a merge tag {{form_x_rsvp_url}}?locale=zh-CN.

 

To set the RSVP response when guests click the link to open the registration page, you can add the following text behind your rsvp merge tag:

Yes: ?response=yes

No: ?response=no

For example, you want to create "Attending" and "Not Attending" buttons on your email and when guest clicks "Attending" button, the registration with Yes being pre-selected in response is shown. Then, you can add a merge tag {{form_x_rsvp_url}}?response=yes.

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